These terms govern your use of North Star, an advertising operations service operated by [LEGAL ENTITY NAME] ("we", "us"), located in Michigan, United States. By using the service you agree to these terms.
North Star connects to your Google Ads and Meta advertising accounts with your authorization and:
You retain full ownership of your advertising accounts, your ad spend, and your billing relationships with Google and Meta. We never take ownership of your accounts.
You represent that you have the authority to grant us access to the advertising accounts you connect. You may revoke that access at any time through your Google or Meta settings or by asking us, and our access ends immediately.
No change is ever made to your advertising accounts without your explicit approval. The service proposes actions. A human reviews and approves or rejects each one. Nothing is applied automatically.
Approved changes are limited to a defined set of reversible actions, subject to safety limits configured on your account. Every proposal, approval, rejection, and applied change is recorded in an audit log available to you.
You are responsible for reviewing what you approve. Approving a change means you have authorized us to make it.
We do not guarantee any advertising outcome. We do not promise increased leads, sales, conversions, revenue, return on ad spend, or reduced cost per acquisition.
Advertising performance depends on many factors outside our control, including platform algorithm changes, auction competition, seasonality, your pricing and offers, your website, your sales process, and market conditions.
Recommendations produced by the service are informed opinions based on available evidence. They are presented with an indication of the strength of the evidence behind them. They are not predictions, and where a confidence level is displayed it describes our assessment of the evidence, not a probability of a financial result.
The service uses an AI language model to interpret data and draft explanations and recommendations. AI-generated content may contain errors. It is provided for your review and judgment, not as professional advice. See our Privacy Policy for what data is involved.
Fees, billing frequency, and what is included are set out in your separate service agreement with us. Fees for the service are separate from what you pay Google and Meta for advertising — we do not pay your ad spend and your ad spend is not included in our fees.
We aim to keep the service available but do not guarantee uninterrupted operation. Maintenance, platform API outages, and rate limits may cause interruptions or delayed data. The service depends on Google and Meta APIs, which may change or become unavailable without notice.
Your use of Google Ads and Meta remains subject to their own terms and policies. We are not responsible for their decisions, including account suspensions, ad disapprovals, billing disputes, or changes to their platforms or data.
The software, interface, and analysis methods are ours and remain ours. You receive a non-exclusive right to use the service during your engagement. Your advertising data and the reports generated about your accounts belong to you.
Either party may end the engagement in accordance with the service agreement. On termination we disconnect from your advertising accounts and, on request, delete your data as described in our Data Deletion policy. Your advertising accounts and everything in them remain yours and are unaffected.
The service is provided "as is" without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement, to the fullest extent permitted by law.
To the fullest extent permitted by law, our total liability arising out of or relating to the service is limited to the amount you paid us in the three months preceding the claim. We are not liable for indirect, incidental, consequential, or punitive damages, or for lost profits, lost revenue, lost advertising spend, or lost business opportunity.
You agree to indemnify us against claims arising from your advertising content, your products or services, your violation of platform policies or applicable law, or your breach of these terms.
These terms are governed by the laws of the State of Michigan, without regard to conflict of law principles. Disputes will be resolved in the state or federal courts located in Michigan.
We may update these terms. Material changes will be communicated to account holders by email before taking effect.
[LEGAL ENTITY NAME]
Michigan, United States
hello@northstardashboard.com